After graduating from the University of Pennsylvania, I returned to Phoenix to join KTAR News / Arizona Sports as a Video Intern. I was drawn to the role not only because of my lifelong passion for storytelling, but also for KTAR’s reputation for trusted local journalism and dynamic sports coverage.

Within a few months, I was promoted to Multimedia Producer, expanding my responsibilities beyond video editing to include carousel design, thumbnail creation, graphics, and broader editorial strategy. I collaborated closely with show producers and hosts to pitch ideas and shape content that resonated across platforms.

During my time on the team, I helped drive a significant increase in digital engagement — growing social impressions from 4 million in Q1 to 7.5 million in July alone. I introduced captioning across all short-form videos, tripling average watch time, and spearheaded the use of Instagram carousels to support more immersive storytelling.

This role deepened my passion for making smart, community-focused journalism accessible through creative, scroll-stopping digital formats.